Humberto Leon, creative director of St. John, featured in ATELIER Magazine's coverage of American heritage luxury.

Humberto Leon Is Rewriting St. John—and the Rules of American Heritage Luxury

With Humberto Leon taking the creative reins at St. John, one of American fashion’s most recognizable heritage houses is confronting a defining luxury question: how do you invite a new generation in without abandoning the women who made the brand matter?

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