| ATELIER |
Fashion | Beauty | Culture
When Did Wearable Become an Insult? Max Mara Wants Women to Go Somewhere
ATELIER Magazine Staff
For Spring/Summer 2027, Max Mara turns utility into luxury, drawing on women who crossed literal and social frontiers—and making a case for fashion designed for real life.
McQueen Comes Home—and London Gives It Permission to Be Dangerous Again
ATELIER Magazine Staff
For Spring/Summer 2027, Seán McGirr brought McQueen back to London. The significance of the homecoming wasn’t nostalgia—it was a renewed appetite for collision, discomfort, craftsmanship and creative risk.
Glenn Martens Is Leaving Diesel. The Experiment Worked.
ATELIER Magazine Staff
Six years after transforming Diesel into one of fashion’s loudest cultural forces, Glenn Martens is leaving the Italian brand. His tenure offers a case study in how heritage can become relevant again without becoming a…
Humberto Leon Is Rewriting St. John—and the Rules of American Heritage Luxury
ATELIER Magazine Staff
With Humberto Leon taking the creative reins at St. John, one of American fashion’s most recognizable heritage houses is confronting a defining luxury question: how do you invite a new generation in without abandoning the…
DVF Returns to the Runway: Henry Zankov Begins a New Chapter at an American Fashion Icon
ATELIER Magazine Staff
An icon returns—and a new chapter begins. Diane von Furstenberg returns to New York Fashion Week as Henry Zankov makes his runway debut as artistic director, reimagining the house’s legacy for Spring/Summer 2027.
The Language of Couture: Prabal Gurung’s Narrative Tapestry at the 2026 Met Gala
Von ChildsAt the 2026 Met Gala, under the theme “Fashion is Art,” the red carpet read less like a runway and more like a curated exhibition of living sculpture. Among the most compelling voices in that…
| ATELIER |
